01 · What you pay us

This is what you pay us.

A desk and chair: ₹9,500. Most owners stop the math here.

The investment: table and chair for ₹9,500. Starting annual fee ₹1.5 lakh, rising 10% a year, for 15 years.
Trusted by
9,000+schools
45school groups
2004since
Sri Chaitanya logoG.D. Goenka logoDPS logoThe Millennium School logoKLAY logoRyan International logo
02 · What an empty seat costs

This is what an empty seat costs you.

₹1.5 lakh fee, rising 10% a year, for 15 years: ≈ ₹50 lakh lost. Ten empty seats: ₹5 crore.

If the seat stays empty: about ₹50 lakh in lost fees over 15 years.

What do your empty seats cost?

03 · What a filled seat earns

This is what a filled seat earns you.

Picano supplies the seat. Double Your Admissions helps you fill it.

If you fill the seat: about ₹18 lakh profit over 15 years at a 35–40% contribution margin.

Picano is the only school furniture company in the world that sells you seats and fills them too.

Schools furnished By Picano and Filled by DYA

Hear It From The Owners.

These are schools where Picano didn't only supply the seats. Through Double Your Admissions, we helped fill them. Real owners. Real schools. In their own words.

12 SCHOOL OWNERS · 13 VIDEOS

You just heard it from the owners

Every school furniture manufacturer sells you empty seats. Picano is the only one in the world that also fills them.

Through our exclusive tie-up with Double Your Admissions, we don't only supply your seats. We help you get admissions.

The School Groups We Work With

Picano Primarily Works With Groups Of Schools.

45 school groups and 660+ of their campuses, from regional groups to national chains. The number on each tile is how many of that group's schools Picano has served.

Sri Chaitanya logo
100+schools

Sri Chaitanya

G.D. Goenka logo
35schools

G.D. Goenka

DPS logo
35schools

DPS

The Millennium School logo
30schools

The Millennium School

KLAY logo
30+schools

KLAY

Ryan International logo
28schools

Ryan International

Chaitanya / Future Pathways logo
25schools

Chaitanya / Future Pathways

DAV logo
24schools

DAV

TIPS logo
20schools

TIPS

Pearson logo
18schools

Pearson

Birla Open Minds logo
18schools

Birla Open Minds

Vels Vidyashram logo
16schools

Vels Vidyashram

Mount Litera Zee School logo
16schools

Mount Litera Zee School

Apeejay logo
14schools

Apeejay

Techno India logo
14schools

Techno India

Ravindra Bharathi logo
14schools

Ravindra Bharathi

Seth A.R. Jaipuria logo
14+schools

Seth A.R. Jaipuria

GEMS Education logo
13+schools

GEMS Education

Narayana e-Techno logo
12schools

Narayana e-Techno

Presidium logo
12schools

Presidium

Crimson World School logo
12schools

Crimson World School

Seth M.R. Jaipuria logo
10schools

Seth M.R. Jaipuria

Ambitus logo
10schools

Ambitus

Slate The School logo
10schools

Slate The School

Gitanjali Group logo
10schools

Gitanjali Group

Allen House logo
9schools

Allen House

Meerut Public School logo
9schools

Meerut Public School

Edify School logo
9schools

Edify School

Vagdevi Villas logo
8schools

Vagdevi Villas

Manav Rachna logo
8schools

Manav Rachna

GIIS logo
8+schools

GIIS

The Asian School logo
7schools

The Asian School

Delhi World Public School logo
7schools

Delhi World Public School

The Shri Universal School logo
7schools

The Shri Universal School

Ekya logo
6schools

Ekya

NCFE logo
5schools

NCFE

The Shri Ram Millennium logo
5+schools

The Shri Ram Millennium

Swami Vivekanand Intl. logo
5+schools

Swami Vivekanand Intl.

Sarvottam logo
5+schools

Sarvottam

PSBB Millennium logo
4schools

PSBB Millennium

Heritage logo
4schools

Heritage

Sri Vidya, Hyderabad logo
4schools

Sri Vidya, Hyderabad

Gaur International logo
4schools

Gaur International

Chandigarh Group of Colleges logo
3schools

Chandigarh Group of Colleges

Venkateshwar logo
3+schools

Venkateshwar

See the schools and colleges we have furnished, state by state Open the customer list →
One Supplier For The Whole Campus

From The Guard Room To The Science Lab. Every Room, Furnished By Picano.

We don't supply one range and leave. For these school groups we furnish the whole campus, every room a parent walks through, from one factory and one design standard.

Those 45 groups are only the start. Here is the full picture.

Two decades of furnishing Indian schools, from one classroom to entire campuses.

9,000+schools and institutions served
3.5 lakhclassrooms furnished
70 lakh+students have used Picano furniture
3,000+furniture designs
450+projects every year
26 statesacross India, plus 3 countries
Why Listen To Picano

We've Seen What Works In 9,000+ Institutions — And What Wastes Crores.

SPWATCH · THE MAN BEHIND PICANO

The Man Behind Picano: Mr. Pathak

01Since 2004
70 lakh+students have used Picano furniture
9,000+institutions served
02Every day
3 millionstudents enabled daily
7 million+students impacted historically
03Capacity
84machines
21 lakh sq.ftwood capacity a year
1,500 tonsmetal capacity a year
04Trust
95%repeat clients
20,000+shipments nationwide
05Impact
32 lakhworking hours saved
₹1,200+ Crinstitutional losses prevented
₹63,000 Crclient profit enabled
Our Projects

Rooms We've Built. Rooms Parents Remember.

Real rooms, built by Picano. Labs, lecture halls, libraries, classrooms and kindergartens, each designed to be the room parents remember.

Computer lab with a central collaboration table, furnished by PicanoLABS
FEATURED PROJECT · COMPUTER LAB

A computer lab built for teamwork, not rows of screens.

WHAT WE BUILT
Perimeter workstations for individual work, plus a central zig-zag collaboration table with cable ports for group projects.
WHY IT FILLS SEATS
Parents see children working together, not staring at screens in rows. That is the lab they describe at home.
16 PROJECTS

Choose one. We'll show you only what matters to you.

←Pick one to continue→

What Do You Want From Picano?

Furnished rooms, or full rooms?

Not ready to choose? On WhatsApp: Get the catalogue · Get the case study video

🔒 The rest of the page opens after you choose ← or →. You can switch any time.

Option 2 · ⏱ 7–8 minutes

Full Rooms

Furniture that fills seats: your campus, your parent visit and your admissions team.

Then remember one thing before you spend a rupee.

You're not spending ₹2 crores so students can sit. You're spending it to get admissions.

We don't only supply seats. We also fill them.

Somyak Pathak, founder of Double Your Admissions

The promise of Double Your Admissions

If you want to double your admissions while spending less money, talk to us.

We are proud to say we are the best course in the world.

Everything done. Lock, stock and barrel.

Visit Double Your Admissions
  • If you want to successfully increase fees 10% every year without worrying about the market
  • If you want to fill empty seats
  • If you want to double your admissions
  • If you want to run your school on a waiting list
  • If you want to open 100 more schools
  • If you want to successfully franchise your school to 100 people

DYA is for you.

Three generations of my family

Different classrooms. Same result.

My grandfatherMy grandfather

Studied under a tree.

✓ He finished his education.

My fatherMy father

Studied on wooden planks.

✓ He finished his education.

Somyak PathakMe

Studied where Student of the Year and Jersey were shot.

✓ I finished mine too.

The building changed every generation. The education got completed every time.

Then what purpose does infrastructure serve for you?

FOR THE STUDENT

It can be exposure.

FOR YOU, THE OWNER AND YOUR TEAM

It is admissions.

Good. Now see what that means in crores.

The Only Number That Matters: Students

Same Campus. Same Crores. Two Different Verdicts.

Same ₹50–60 crore campus. Four years later: 550 students, or 2,000.

₹50–60 CRORE CAMPUS · 3–4 YEARS LATER 550STUDENTS ON A CAMPUS BUILT FOR 2,000

HOW THE INVESTMENT FEELSSad.

SAME ₹50–60 CRORE CAMPUS · 3–4 YEARS LATER 2,000STUDENTS ON A CAMPUS BUILT FOR 2,000

HOW THE INVESTMENT FEELSPremium.

SO PLAN EVERYTHING FROM DAY ONE

It is not about building infrastructure to make a school.
It is about building infrastructure to fill the school.

What Your ₹2 Crores Must Do

Five Jobs. All Five End In Admissions.

If your campus isn't doing one of these, it's an expense, not an investment.

01

Look better than the competitor

→ They pick you.
02

Justify your fees

→ They pay without bargaining.
03

Catch up with the market

→ You stop losing on first look.
04

Match your franchise standard

→ The brand name actually works.
05

Build a flagship to scale

→ One campus becomes many.
50MINUTES
The Most Expensive 50 Minutes In Your School

Years Of Follow-Up. Crores Spent. It All Comes Down To 50 Minutes.

You followed this family for years and spent crores to bring them to your gate. In about 50 minutes, they decide.

PRO TIPThe sooner in your admission process you start the school tour, the lower the chance of admission.
THE HARD TRUTH ABOUT CAMPUS TOURS Every school in your city has the same rooms.
Same classroomsSame labsSame librarySame smart boardsSame sports roomSame playground

So the building doesn't win the visit. The school with the best-documented, best-scripted walkthrough wins.

01A documented route
02A script for every room
03Proof the parent can see
WHAT WINS THE VISIT Same rooms. Different scripts. The parent chooses the school that shows a clear USP.

What does your school have that the school down the road doesn't?

We help you build that into the campus, so parents see it for themselves.

201
201 Parent-Visit Activities · Room By Room

Your Competitor Has The Same Rooms. That's The Problem.

A room becomes a USP only when the parent sees something happen in it that doesn't happen anywhere else.

ROOMEVERY SCHOOL HASONLY YOU SHOW
PoolA clean pool→A water-quality test done in front of the parent
Robotics labRobots on a shelf→The child runs one
Science labA lab full of equipment→A 30-second experiment
LibraryBooks on shelves→What reading looks like at your school
Art roomArtwork on the walls→The child makes something and takes it home
Purple Cow Rooms

Nobody Talks About Another Computer Lab. Build A Room Parents Talk About.

A room that is different gets talked about at home, at the gate and in the WhatsApp group.

PURPLE
COW
THE IDEA

From Seth Godin\'s Purple Cow (2003): nobody talks about a field of brown cows. Everyone talks about a purple one.

INSTEAD OFMaths Lab
BUILDBlocks + Carpentry Lab
INSTEAD OFComputer Lab
BUILDAI / Robotics Studio
INSTEAD OFActivity Room
BUILDSkill Lab
One School. One Standard.

Five Different Looks On One Campus Tell Parents You Buy Randomly.

Pick one design language before you buy anything. Apply it to every classroom, corridor, lab and office. Then carry it into signage, diaries, books, uniforms and staff appearance.

Help Yourself Choose

You Have Two Ways To Spend The Next Crore.

PATH A · THE USUAL WAY
  • Starts with a quotation
  • Rooms bought one at a time, as budget allows
  • Vendor chosen on lowest price
  • Rooms that look like every other school
  • A fast campus tour

3–4 years later: 550 students. Sad.

PATH B · BUILD TO FILL
  • Starts with your admissions target
  • Rooms bought against one 15-year standard
  • Vendor chosen on specification and track record
  • A USP in every room that matters
  • A 50-minute visit that justifies the fee

3–4 years later: a full campus. Premium.

Which one are you on today?

Your next step

Book a meeting with our architect.

Bring your campus plan, drawings or even site photos. Our architect and admissions team will show you what to build, what to skip, and what will bring admissions, before you spend a rupee.

  • Room-by-room layout and design direction for your campus
  • Where your budget will bring admissions, and where it won't
  • How Double Your Admissions fits your campus and your team
Prefer WhatsApp? Send us your rooms and seats per room, and we'll make your layouts.

Meet our architect

Our team will call you to confirm a time.

Request received.

Our team will call you to confirm the meeting.

Free On WhatsApp

Pick What You Need. We Send It On WhatsApp.

Tap one. WhatsApp opens with the message ready. Press send and it comes straight to your chat.

Remember one thing

Every school furniture manufacturer sells you empty seats. Picano is the only one in the world that also fills them.

Through our exclusive tie-up with Double Your Admissions, we don't only supply your seats. We help you get admissions.

Watch Before You Buy

School Furniture Videos: Labs, Kindergartens, Classrooms.

Real projects and straight advice from our Director. Every video opens on YouTube.

Start hereWelcome to Picano

Picano's scale, numbers and why so many schools trust us.

Start hereThe man behind Picano

How Picano started, and how it grew into a multi-generation business.

AdmissionsA tier-3 school in Gujarat

How one school used infrastructure and furniture to change parent perception.

AdmissionsMarketing areas: spend your budget smartly

Where parents spend their visit, and where your furniture budget should go.

Labs15+ labs for an 18,000-student school

A large lab project for a school in Uttar Pradesh.

LabsLabs for United Group's new school, Noida

Labs and furniture for a new integrated school project.

LabsA lab for a pharmaceutical company

Built for a company exporting to 40+ countries, to high certification standards.

LabsOur Director explains lab design

How Picano plans labs, before you finalise yours.

KindergartenKG room in Dehradun

The whole theme made with furniture, at zero interior cost.

KindergartenKG room in Bangalore

A reading corner and a special teacher credenza, all through furniture.

KindergartenKG rooms with collapsible walls, Noida

Collapsible walls and soft-seating caves for early years.

KindergartenKG and art rooms for a pan-India group

Setups delivered across a school group's campuses.

KindergartenJunior classrooms

Pastel junior classrooms designed with the 70/20/10 colour rule.

ClassroomsThe best-selling desk with a hidden flaw

Our Director explains what to avoid before you finalise classroom desks.

ClassroomsA school library

A combined junior and senior library with sofas, puffy seating and reading tables.

Questions school owners ask

Frequently asked questions

What is Picano?

Picano Interio LLP is a school furniture manufacturer based in Greater Noida, India, offering end-to-end furniture for schools, colleges and educational institutions since 2004. Through an exclusive tie-up with Double Your Admissions, Picano also helps schools fill the seats it supplies.

Where is Picano located?

Picano Interio LLP, Plot No. 3 & 4, Street No. B-7, Udyog Kendra-1, Ecotech-3, Noida–Dadri Road, Habibpur, Greater Noida, Uttar Pradesh 201306. It has 4 manufacturing factories in the NCR region and a 16,000 sq. ft. experience showroom in Greater Noida. Office hours: Monday to Saturday, 10:00 AM to 6:30 PM.

How many schools use Picano furniture?

More than 9,000 schools and institutions, including 45 school groups, use Picano furniture. Over 70 lakh students have used Picano furniture till date.

What furniture does Picano make?

Classroom furniture (school desks, classroom benches, student chairs and tables, teacher tables and chairs), science lab furniture for schools, library tables and bookshelves, kindergarten, preschool and playschool furniture, college and university seating, staffroom and admin furniture, and hostel and dining furniture. There are 3,000+ designs, made in Picano's own factories.

What is the price of a school desk and chair?

Picano classroom desks and chairs cost ₹2,500 to ₹11,500 per student, from economy to premium models. For example, a double-seater desk at ₹5,000 works out to ₹2,500 per student. A senior classroom of 30 students usually costs ₹1,26,500 to ₹2,00,000, including the teacher table and chair. Ask on WhatsApp for the catalogue and a room-wise budget sheet.

Does Picano make classroom benches and student chairs?

Yes. Picano makes 25+ classroom models: single, double, triple and four-seater desks and benches, plus student chairs and student chair and table sets. Single and double seaters are recommended. Every model is built for a minimum life of 10 years and ships knock-down for installation at your school.

Does Picano make teacher tables and chairs?

Yes. Picano makes teacher tables, teacher chairs and staffroom chairs, along with principal cabins and office storage.

Does Picano make playschool furniture?

Yes. Picano makes playschool, preschool, nursery and kindergarten furniture: child-height tables and chairs, cubby storage, class library racks, role-play and soft seating. A junior classroom for 30 children costs ₹95,000 to ₹5,50,000, depending on items and materials. You can get 11 kindergarten concepts on WhatsApp.

Does Picano make school lab furniture?

Yes. Labs are Picano's core strength and about 60% of its business. Picano builds physics, chemistry, biology, composite, computer, language, maths and maker labs. Its Director holds an M.Sc. in Chemistry and worked in the pharmaceutical industry for over 10 years. Labs arrive plug-and-play in knock-down form, with worktops, sinks, gas points, electricals and storage.

How fast can Picano deliver?

Picano can manufacture and deliver furniture worth approximately ₹1 crore within 10 days, depending on the project scope and customisation.

Does Picano deliver across India and abroad?

Yes. Picano delivers to all states in India and exports institutional furniture outside India, including to the UAE, Sri Lanka and Africa.

Can I visit the showroom or factory?

Yes. Factory visits and sample viewing can be arranged with a prior appointment, and clients can inspect goods before dispatch on request.

What is Picano's warranty and after-sales service?

Warranty terms depend on the product category and usage conditions and are explained during order finalisation. Picano provides dedicated after-sales support for all institutional projects.

What are your payment terms?

Payment terms vary depending on project size and scope and are finalized during commercial discussions.

Can I cancel my order after placing it?

Order cancellation depends on the stage of production and must be discussed with the Senior Sales Executive.

Can the client inspect goods before dispatch?

Yes, clients can inspect goods before dispatch upon prior request.

What materials does Picano use?

Picano uses high-quality engineered wood, steel, laminates, and certified raw materials suitable for institutional furniture.

How large is Picano’s team?

Picano operates with a strong team of permanent and contractual manpower across manufacturing, logistics, and installation.

How does Picano handle after-sales service?

Picano provides dedicated after-sales support for all institutional projects.

How much does it cost to furnish a school lab?

For 35 students: a physics lab costs ₹2.5 to ₹6 lakh, chemistry and biology labs ₹4 to ₹8 lakh, a composite science lab ₹2.66 to ₹8 lakh, a computer lab ₹1.6 to ₹2.5 lakh and a maths lab ₹0.9 to ₹2 lakh. The cost depends on the worktop (granite, epoxy or composite), the finish and the storage.

How much does school library furniture cost?

A combined junior and senior library for about 45 readers costs ₹3.5 to ₹5 lakh, with bookshelves, reading tables and chairs, sofas and soft seating.

What is Double Your Admissions (DYA)?

Double Your Admissions is an admission marketing programme for school owners by Somyak Pathak. Its promise: if you want to double your admissions while spending less money, talk to us. It helps schools fill empty seats, run on a waiting list and raise fees every year without worrying about the market.

Who is Somyak Pathak?

Somyak Pathak is a Director of Picano Interio LLP and the founder of Double Your Admissions. He has visited 600+ schools across India and co-hosts the podcast The Real Game of Running a School.

What does an empty seat cost a school?

At a starting fee of ₹1.5 lakh rising 10% a year, one seat left empty for 15 years loses about ₹47.7 lakh (close to ₹50 lakh) in fees. Ten empty seats cost about ₹5 crore.

What is the 50-minute parent visit?

It is the campus tour where a parent decides on admission, usually in about 50 minutes. Every school has the same rooms, so the school with the best-documented, best-scripted walkthrough wins. Picano and DYA provide 201 parent-visit activities, room by room.

What is a school mood board or design language?

A mood board is a school's rulebook for colours, materials, furniture, signage, uniforms and stationery, decided once and followed for years, so the whole campus looks like one school whoever is in charge. Picano designs in 8 design languages, including Scandinavian International, Modern British Academy and Modern Gurukul.

Can I become a Picano dealer or distributor?

Yes. Share your details and location with Picano. The team reviews each request and connects with you for further discussion.

How do I contact Picano or get the catalogue?

Call or WhatsApp +91 88606 63780 or +91 99990 74892, or email mail@picanoindia.com. You can also message +91 76693 69627 on WhatsApp to get the catalogue, price list and case study videos.